Finding your niche need not be as difficult as some people make it out to be. Marketing to that niche need not be difficult either and generating revenue from that niche can be even easier… if you know exactly what you are doing and how you are doing it. Search Engine Optimization is about making your web site visible to search engines. Search Engine Marketing is about making sure that your web site shows high on the Search Engine’s Results Pages. Once you receive a lead from any source to your website it is purely up to you to convert that lead into a sale. Making sure that your site loads fast, have simple to understand short and to the point identifications of your product or service is vital.
This is a short example of one of our sites that ranks number one in the SERP’s for rather common keywords -
How does banner advertising help? Well, aside from Search Engine Optimization and Marketing it is good to advertise in niche markets that translate into profits. I would not go over board with the advertising, start small, monitor your campaigns and derive your decisions based on the results (or lack of), thereof. Don’t be too hasty to completely negate the effectiveness of online/website/banner advertising, as so many people are these days. Banner adverting helps smaller companies to compete with name brands as the cost of this type of advertising is so low. Plus, you can make your ads personal, this gives the user something to identify with. You also do not have to bother with worldwide as you can simply geo-target all of your advertising.
There are various methods that can be considered to optimize a web site for best possible growth and income generation. However, it often takes time and a little bit of effort. You should be prepared to do a lot of research on your niche, probable landing pages, sales page or squeeze page and make the very best of the experience.
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