Will Bing Really Make A Difference In The Search Engine Wars?

It is a story of déjà vu all over again. Microsoft has launched another search engine in an attempt to make some progress in the search engine wars. The question is whether Bing will actually end up making any difference?The field of battle plays out as follows. Google controls the vast amount of it and is looking dangerously aggressive regarding those parts it does not control. Microsoft controls a very small section of the field, but has hordes of ammunition [cash] and is looking for a way to use it. Yahoo has its own section, but is under siege and appears ripe for the taking. This leaves Microsoft and Google as our two main predators.

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